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The Aging Consumer: Perspectives from Psychology and Marketing (Marketing - GOOD
US $9.44
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Located in: Montgomery, Illinois, United States
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Estimated between Thu, Jun 6 and Tue, Jun 11 to 43230
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eBay item number:256476302151
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- The Aging Consumer: Perspectives from Psychology and Marketing (
- MPN
- Does not apply
- ISBN
- 9780367360931
- Series
- Marketing and Consumer Psychology Ser.
- Publication Year
- 2020
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Aging Consumer : Perspectives from Psychology and Marketing
- Item Length
- 9in
- Publisher
- Taylor & Francis Group
- Item Width
- 6in
- Item Weight
- 18.3 Oz
- Number of Pages
- 352 Pages
About this product
Product Information
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.
Product Identifiers
Publisher
Taylor & Francis Group
ISBN-10
0367360934
ISBN-13
9780367360931
eBay Product ID (ePID)
22050065753
Product Key Features
Publication Name
Aging Consumer : Perspectives from Psychology and Marketing
Format
Trade Paperback
Language
English
Series
Marketing and Consumer Psychology Ser.
Publication Year
2020
Type
Textbook
Number of Pages
352 Pages
Dimensions
Item Length
9in
Item Width
6in
Item Weight
18.3 Oz
Additional Product Features
Lc Classification Number
Hf5415.332.O43a455
Edition Number
2
Reviews
"This book is a definitive overview of the important research on aging. It provides an up-to-date review of the latest research on aging, a demographic reality that should be on everyone's radar and one of the largest challenges of our time." --David Aaker, Professor Emeritus at University of California, Berkeley, USA "A remarkable synthesis of the latest thinking, theories, and findings about our maturing population, and its ramifications for both business and society. The book is remarkable both for its breadth of perspective--psychological, sociological, neuroscientific, economic, political--and detailed discussions of how the graying demographic will impact our collective future." --Itamar Simonson, Sebastian S. Kresge Pofessor, Stanford Graduate School of Business, Stanford University, USA
Table of Content
Part I: Cognitive Changes with Age 1. Cognitive Neuroscience of Aging 2. Changes in Memory and Metacognition in Older Adulthood 3. Motivated Cognition and Curiosity in the Aging Consumer Part II: Influence of Aging on Decision Making 4. Aging-related Changes in Decision Making 5. Effects of Age on Risky and Intertemporal Choices: Decision Strategies and Real-World Implications 6. Effects of Age on Spending Behavior for Consumer Packaged Goods Part III: Implications of Aging on Consumer Behavior 7. Successful Retirement: From Retiring to Rewiring 8. Impact of Age on Brand Choice 9. Comprehension of and Vulnerability to Persuasive Marketing Communications among Older Consumers 10. Age Branding 11. Designing Products for Older Consumers: A Human Factors Perspective Part IV: New Direction in Aging Research 12. Subjective Age and Older Consumers 13. Aging Across the World: The Interplay of Demographic, Economic, Historical, and Cultural Factors 14. The Influence of Creativity on Objective and Subjective Well-being in Older Adulthood 15. Are Young Adults More Narcissistic Than Older Adults? 16. Smart Living for Older People and the Aging Consumer
Copyright Date
2021
Target Audience
College Audience
Topic
Marketing / Industrial, Consumer Behavior, Commerce, Applied Psychology
Lccn
2020-020060
Illustrated
Yes
Genre
Psychology, Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:256476302151
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Montgomery, Illinois, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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