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The Design of Business: Why Design Thinking is the Next Competitive Advantage
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eBay item number:354669720419
Item specifics
- Condition
- ISBN
- 9781422177808
- Book Title
- The Design of Business : Why Design Thinking Is the Next Competitive Advantage
- Item Length
- 8.2in
- Publisher
- Harvard Business Review Press
- Publication Year
- 2009
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8in
- Genre
- Self-Help, Business & Economics
- Topic
- Personal Success, Industrial Management, Entrepreneurship, Research & Development, New Business Enterprises, Creativity
- Item Width
- 5.5in
- Item Weight
- 11.4 Oz
- Number of Pages
- 208 Pages
About this product
Product Information
Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business , Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1422177807
ISBN-13
9781422177808
eBay Product ID (ePID)
72562895
Product Key Features
Book Title
The Design of Business : Why Design Thinking Is the Next Competitive Advantage
Format
Hardcover
Language
English
Topic
Personal Success, Industrial Management, Entrepreneurship, Research & Development, New Business Enterprises, Creativity
Publication Year
2009
Genre
Self-Help, Business & Economics
Number of Pages
208 Pages
Dimensions
Item Length
8.2in
Item Height
0.8in
Item Width
5.5in
Item Weight
11.4 Oz
Additional Product Features
Lc Classification Number
Hd53.M3644 2009
Reviews
…for readers interested in the processes of design…there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009, … among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. — Business Design Association, November 2nd, 2009 …for readers interested in the processes of design…there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009 Insightful analysis of a hot management trend, useful for executives of all levels. —BusinessWeek, October 26, 2009 …a tough-minded elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core. —MIT Sloan Management Review, Improvisations blog, October 2009 ...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book. -Booklist, October 15, 2009, ... among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. -- Business Design Association, November 2nd, 2009 ...for readers interested in the processes of design...there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009 Insightful analysis of a hot management trend, useful for executives of all levels. --BusinessWeek, October 26, 2009 ...a tough-minded elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core. --MIT Sloan Management Review, Improvisations blog, October 2009 ...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book. -Booklist, October 15, 2009, …for readers interested in the processes of design…there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009 Insightful analysis of a hot management trend, useful for executives of all levels. -BusinessWeek, October 26, 2009 …a tough-minded elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core. -MIT Sloan Management Review, Improvisations blog, October 2009 ...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book. -Booklist, October 15, 2009, … among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. - Business Design Association, November 2nd, 2009 …for readers interested in the processes of design…there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009 Insightful analysis of a hot management trend, useful for executives of all levels. -BusinessWeek, October 26, 2009 …a tough-minded elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core. -MIT Sloan Management Review, Improvisations blog, October 2009 ...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book. -Booklist, October 15, 2009, "... among the most fundamental and comprehensive books ever written about the subject of business design and design thinking." -- Business Design Association, November 2nd, 2009 "...for readers interested in the processes of design...there are some interesting bits of detail and discussions on how exactly this is done." -- The Financial Times , October 15, 2009 "Insightful analysis of a hot management trend, useful for executives of all levels." -- BusinessWeek , October 26, 2009 "...a tough-minded elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core." -- MIT Sloan Management Review, Improvisations blog, October 2009 "...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book." -- Booklist , October 15, 2009
Copyright Date
2009
Lccn
2009-021389
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:354669720419
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Bloomfield Hills, Michigan, United States
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