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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy ...
US $16.81
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Located in: Denver, Colorado, United States
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Estimated between Wed, May 8 and Sat, May 11 to 43230
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eBay item number:355646965694
Item specifics
- Condition
- Release Year
- 2019
- ISBN
- 9781999023003
- Book Title
- Obviously Awesome : How to Nail Product Positioning So Customers Get It, Buy It, Love It
- Item Length
- 8.5in
- Publisher
- Ambient Press
- Publication Year
- 2019
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5in
- Genre
- Business & Economics
- Topic
- Sales & Selling / Management, Marketing / General, Consumer Behavior, Commerce
- Item Width
- 5.5in
- Item Weight
- 9.3 Oz
- Number of Pages
- 202 Pages
About this product
Product Information
You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, will enlighten you. Her new book, Obviously Awesome, shows you how to find your product's "secret sauce"--and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market. Punctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are: - The Five Components of Effective Positioning - How to instantly connect an audience to your offering's value - How to choose the best market for your products - How to use three distinct styles of positioning to your advantage - How to leverage market trends to help buyers understand why making a purchase is important right now Whether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.
Product Identifiers
Publisher
Ambient Press
ISBN-10
1999023005
ISBN-13
9781999023003
eBay Product ID (ePID)
3038405707
Product Key Features
Book Title
Obviously Awesome : How to Nail Product Positioning So Customers Get It, Buy It, Love It
Format
Trade Paperback
Language
English
Topic
Sales & Selling / Management, Marketing / General, Consumer Behavior, Commerce
Publication Year
2019
Genre
Business & Economics
Number of Pages
202 Pages
Dimensions
Item Length
8.5in
Item Height
0.5in
Item Width
5.5in
Item Weight
9.3 Oz
Additional Product Features
Lc Classification Number
Hf5415.123.D8 2019
Reviews
"April Dunford is the master at positioning and bringing B2B tech to market. Obviously Awesome pulls together two decades of her experience into a brilliant step-by-step book that actually shows us how to do positioning, rather than just talking about it--with great examples and a few chuckles along the way." --Rich Mironov, CEO and product management guru "In this valuable book, April Dunford proves that products can be transformed by changing their context. Obviously Awesome is a must-read for any founder, marketer, or salesperson struggling to make their product stand out in crowded markets. We spend a lot of time talking about product and engineering, and not enough time thinking about marketing and positioning--this book can help change that." --Kirk Simpson, co-founder and CEO of Wave "Three years ago, April Dunford contributed invaluable work for Redgate, helping us position our company around a reframed area with more growth opportunities and a bigger mission than we had before. Since then our revenues have grown substantially, in part due to our better positioning. In her new book, Obviously Awesome, she provides an easy-to-understand framework for you to do your own positioning work. If you run through her 10-stage process and give yourself the chance to allow the scales to fall from your eyes, you'll improve your positioning and ultimately, your product." --Simon Galbraith, CEO of Red Gate Software "April Dunford is the thought leader across the country and beyond when it comes to marketing and positioning for startups. She has an uncanny ability to see well ahead on how tech companies will be perceived by their users and customers, and has incredible insights for founders as they launch and scale their startups." --Sunil Sharma, Managing Director of Techstars Toronto and co-host of Collision Conference "Great positioning is an unbeatable advantage. But you're probably doing it wrong. This book fixes that, offering a clear roadmap that businesses of any size can use to find and communicate their unique advantages on their own terms." --Alistair Croll, founder of Solve for Interesting and bestselling author of Lean Analytics "Positioning. Is. Hard. Really hard. But April Dunford gets it better than anyone I know. Candid, deeply knowledgeable, and--just as she is onstage--obviously hilarious. April is a master storyteller, and if you liked her keynote talk, you are going to love this book." --Oli Gardiner, co-founder of Unbounce "April Dunford's two decades of marketing leadership in large companies and small give her a unique perspective on positioning. This how-to guide is a must-read. Before you spend a dollar on sales and marketing, read April's book on positioning." --Renny Monaghan, VP Solutions at RingCentral "Obviously Awesome is the playbook for making your market category work for you instead of against you. If your product is hard for customers to figure out, this book is for you." --Mark Organ, founder and CEO of Influitive, founder and former CEO of Eloqua "April Dunford may know more about product positioning than any person alive and her deep, practical experience shines in this book. Witty, thoughtful, and genuinely useful, Obviously Awesome is the must-read bible on positioning. If your product is hard for customers to figure out, this book is for you." --Rich Emrich, CEO of Altus Assessments
Target Audience
Trade
Dewey Decimal
658.802
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:355646965694
Shipping and handling
Item location:
Denver, Colorado, United States
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United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping | Estimated between Wed, May 8 and Sat, May 11 to 43230 |
| US $6.99 | United States | Expedited Shipping | Estimated between Tue, May 7 and Sat, May 11 to 43230 |
| Handling time |
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| Will usually ship within 2 business days of receiving cleared payment. |
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| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Buyer pays for return shipping |
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w***w (2637)- Feedback left by buyer.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
6***9 (129)- Feedback left by buyer.
Past year
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is even better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. All in all I highly recommend this seller and would do business again anytime. Thank you and be safe. Good luck to the future.
i***y (416)- Feedback left by buyer.
Past 6 months
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This seller has excellent prices, communications, packaging and very fast shipping. The book was exactly as it was described and I would definitely buy from this seller again. Note to seller; Thank you!
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